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LE GIRLIE
CAMPAIGN DETAILS
Le Girlie is an apparel company all about empowering women of all ages to embrace their individuality, express themselves through their personal style, and march confidently to the beat of their own drum. For Le Girlie's brand launch, led by Ernesto Fernandez, we crafted a visually captivating commercial designed to build brand awareness and display their mission laid above. The project focused on blending elegant storytelling with bold colorful visuals, that authentically highlighted their product. Through this launch commercial campaign, we successfully introduced Le Girlie's new product line, generating excitement and establishing a strong foundation for brand recognition.
OBJECTIVES: Brand Storytelling, Visual Aesthetics, Emotional Connection, and Launch Impact.
LAUNCH COMMERCIAL
Professional Lighting Design: I designed and set up lighting to shape a polished environment that elevated the visuals and captured the essence of Le Girlie's bold and vibrant personality.
Emotional Connection: The commercial was designed to evoke emotion and inspire confidence, aligning with Le Girlie's mission to celebrate individuality and self-expression.
Split-Screen Storytelling: Leveraging dynamic split-screen visuals, I emphasized the core message: "Two personalities, one fashion statement," seamlessly showcasing the brand's duality and creativity.
Visual Aesthetics: Through carefully curated visuals, I highlighted the brand's modern yet feminine design elements, creating a seamless connection between the product and its audience.
Brand Storytelling: We translated Le Girlie's brand into a compelling narrative, showcasing its vibrant personality and empowering female message.
“You are the best! You truly brought my brand to life with such a fun, creative concept! You're so talented!”
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Immediately after viewing the commercial…​
“I'm screaming!” ​“I'm obsessed!”​ “I can't type!”​ ​ “Are you kidding?!” ​ “I love it!”
- Le Girlie
BEHIND THE SCENES
IMAGES CAPTURED BY DANIEL BAROS
